John Taylor joins NEST as managing director, customer and proposition

NEST today announced that John Taylor has been appointed NEST’s managing director, customer and proposition. He joins NEST today. He replaces Helen Dean, who has moved to become NEST’s managing director, product and operations.

NEST's chief executive, Tim Jones, says:

‘John will be taking the message about NEST and where we fit in to employers, other providers and intermediaries. He will also be raising awareness with consumers and helping us to hone our messages for members. His background makes him a perfect fit for this role and we are very pleased to have him.’

NEST's managing director, customer and proposition, John Taylor, says:

‘Working at NEST is a massive opportunity to serve in a trust-based scheme designed and built for new savers during this exciting time for pension saving in the UK. I’m passionate about the work NEST is doing, and believe NEST has developed an excellent product, with innovative approaches which will help millions of individuals achieve a better outcome in retirement.

‘Helping employers, providers and intermediaries understand where NEST fits in, and its unique features, is a wonderful challenge. I'm particularly looking forward to working with such a large, diverse audience and, at the same time, correcting any misconceptions about NEST. We also need to raise awareness amongst consumers and help members understand what it means to be in a pension.

‘I relish the challenge of helping to get the NEST message across.’

John previously held marketing roles at Standard Life and more recently Scottish Widows.

A summary of his roles is as follows:

Scottish Widows, (2007–2012)
Intermediaries Marketing Director
Corporate Pensions Market Director

Standard Life (1994–2007)
Savings & Wrap Marketing Director
Corporate Pensions Sales Director
Finance Actuary

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